Our Story

Our Story

Zoe from Oscha Slings

We're a small family business, set up by father and daughter team, Mike and Zoe Masters, in 2010. From our workshop near Edinburgh, we craft innovative, artistic carriers and woven accessories, with an emphasis on exceptional quality and ethical values, that every parent will be proud to use.

We're proud too - to be the first jacquard woven sling company in Great Britain. With a lot of hard work, initially from our own homes, and a great deal of support from members of the babywearing community, we were able to realise our vision: bringing together our passions for art, design and babywearing to craft pieces that are loved for their beauty, elegance and quality as much as their functionality. We wanted to change the way that wraps are designed and made; there is a wealth of artistic inspiration to draw from that hadn’t been explored previously, and transforming often intricate patterns from drawing board to loom was a challenge that captured our technical and aesthetic sensibilities right from the start.

We highlighted this artistic focus further by setting up themed collections, a pioneering move in the babywearing world at that time. We feel we’ve had a significant part to play in the establishment of the contemporary, artistically styled, and fashion focused woven wrap scene.

There's an unbroken tradition of carrying in the family - Mike's Grandmother's family carried their wee ones in the Welsh Nursing Shawl - his own mother was carried in one until she was 3 years old. Both Mike and Zoe used carriers with their children - for Zoe, as a parent of 3 children under 16 months old, slings and carriers were an invaluable support.

Our whole clan - grandparents, uncles, and even friends, have enjoyed carrying their children and loved the closeness and snuggles! We're delighted to be sharing the joy of carrying with you and your family, offering superb quality, comfort and style to parents and children across the world.

Yours, The Oscha Team